Spring Theory - Spring Theory Journal

Designing Market Research and Strategy Projects for Business Schools

Among the most natural types of projects for universities to collaborate with companies on is marketing projects. A subtle but important reason is that these projects, whether they are focused

How US Bank Uses Spring Theory to Accelerate Product Development

Beth Gallagher helps drive innovation at US Bank as the VP of Payments Innovation, focused on identifying and exploring key changing technical and business innovations in the marketplace related to

Case Study: Reviving Classic Brands for the Modern Consumer

How do you grow and revive classic brands for the modern consumer? Prestige Brands, the largest independent OTC platform in the US, faces this question on a daily basis, overseeing

Bose Consumer Insights + Indiana University

What happens when companies find themselves with more projects they would like to explore than they currently have the time for? It is a question teams often ask themselves, and Lisa Fitch, a manager of qualitative customer insights at Bose, found an opportunity to

Innovation

Monster Worldwide Innovation with the University of Virginia

The Challenge Develop a product strategy for new products and services to help Monster evolve from a transactional product to a longer-term engagement product.

Subscribe to Spring Theory Journal