Designing Market Research and Strategy Projects for Business Schools Among the most natural types of projects for universities to collaborate with companies on is marketing projects. A subtle but important reason is that these projects, whether they are focused on industry research,
How US Bank Uses Spring Theory to Accelerate Product Development Beth Gallagher helps drive innovation at US Bank as the VP of Payments Innovation, focused on identifying and exploring key changing technical and business innovations in the marketplace related to payment efficiency. In
Case Study: Reviving Classic Brands for the Modern Consumer How do you grow and revive classic brands for the modern consumer? Prestige Brands, the largest independent OTC platform in the US, faces this question on a daily basis, overseeing approximately 30 household
Bose Consumer Insights + Indiana University What happens when companies find themselves with more projects they would like to explore than they currently have the time for? It is a question teams often ask themselves, and Lisa Fitch, a
Innovation Monster Worldwide Innovation with the University of Virginia The Challenge Develop a product strategy for new products and services to help Monster evolve from a transactional product to a longer-term engagement product.
